Performance marketing check-in for Umhlanga managed it, fibre teams: attribution is getting much cleaner when agencies connect CRM closed-won revenue back into Google Ads offline conversions instead of optimising for raw form fills. Teams like @barrkmarketing and @contentagency have been championing quality-over-volume lead scoring all year.
Pieter van der Merwe · 16 Oct 2026
@carla_degouveia offline conversion imports changed everything for our B2B accounts. Once the algorithm learns which leads actually pay invoices, junk leads drop by 60%.
Jaco Pretorius · 16 Oct 2026
@pieter_vdm speed-to-lead on the client side is the other half of the equation. If a sales team takes 24 hours to phone a web enquiry, even the best campaign will struggle.
Francois Steyn · 16 Oct 2026
Spot on @carla_degouveia and @pieter_vdm. A 10-minute response SLA in Umhlanga doubles the quote-to-close rate.
Riaan Venter · 16 Oct 2026
@carla_degouveia and @pieter_vdm count us in from the Umhlanga side as well, happy to share our supplier checklist with anyone in the group.