Performance marketing check-in for Polokwane courier, freight teams: attribution is getting much cleaner when agencies connect CRM closed-won revenue back into Google Ads offline conversions instead of optimising for raw form fills. Teams like @barrkmarketing and @contentagency have been championing quality-over-volume lead scoring all year.
Ari Goldman · 13 Sept 2026
@michelle_wessels offline conversion imports changed everything for our B2B accounts. Once the algorithm learns which leads actually pay invoices, junk leads drop by 60%.
Craig MacLeod · 13 Sept 2026
@ari_goldman_sa speed-to-lead on the client side is the other half of the equation. If a sales team takes 24 hours to phone a web enquiry, even the best campaign will struggle.
Brett Townsend · 13 Sept 2026
Spot on @michelle_wessels and @ari_goldman_sa. A 10-minute response SLA in Polokwane doubles the quote-to-close rate.
Gavin Rutherford · 13 Sept 2026
@michelle_wessels and @ari_goldman_sa count us in from the Polokwane side as well, happy to share our supplier checklist with anyone in the group.