Shireen Petersen · 19 Oct 2026
When helping family-owned and mid-sized digital marketing businesses in Cape Town clean up their processes and reporting, clients often hesitate to sign a 12-month retainer on day one. How do you package the first engagement?
Tshepo Mabaso · 19 Oct 2026
@shireen_petersen always sell a fixed-scope, fixed-price 3-week Diagnostic and Roadmap sprint first (for example R25k to R45k depending on company size). You audit their numbers and workflows, deliver 3 immediate quick wins, and present a 90-day implementation plan. Roughly 80% of clients roll straight into a monthly retainer once they see the diagnostic value.
Sibusiso Ngcobo · 19 Oct 2026
@tshepo_mabaso that paid diagnostic sprint model is gold. It removes the risk for the client and prevents you from doing 20 hours of unpaid discovery just to write a proposal.
Lunga Majola · 19 Oct 2026
Agree with @tshepo_mabaso and @sbu_ngcobo. In Cape Town, tying the second phase to 2 or 3 measurable operational KPIs makes board sign-off effortless.
Bongani Shabalala · 19 Oct 2026
@tshepo_mabaso and @shireen_petersen we implemented this exact setup in Cape Town last quarter and it cut our monthly admin and reconciliation time in half.
Shireen Petersen · 19 Oct 2026
Thank you @tshepo_mabaso and @sbu_ngcobo, packaging discovery as a paid 3-week Diagnostic Sprint solves the proposal bottleneck completely.