Toolkit · Grow
Marketing on a budget
Get found and win customers without a big ad spend. Everything in one place — free.
The steps
- 1
Write a two-page marketing plan
- 2
Set up your Google Business Profile and WhatsApp Business
- 3
Plan a month of posts
- 4
Ask every happy customer for a review
- 5
Measure what works and drop what doesn't
Templates
- Marketing planWho you are selling to, what you say, where you say it, and what it costs — on two pages.
- Social media calendarExcelPlan a month of posts in an hour — what, where, when.
- Price listA clean price list customers can trust — with what is included and when prices were set.
- Customer feedback formAsk customers how you did — the cheapest way to improve and to earn reviews.
- Marketing consent formGet customers' permission before you send direct marketing — and record it.
Checklists and calculators
Learn more and get help
General information for South African small businesses — not legal, tax or financial advice.