Template · Start

Marketing plan

Who you are selling to, what you say, where you say it, and what it costs — on two pages. Free to use and adapt.

Target customer (who, where, what they need):

Main message (why buy from you, in one sentence):

Offer (what, price, any introductory deal):

Channel	What you will do	Monthly budget	How you will measure it
Google Business Profile
WhatsApp Business
Social media
Word of mouth / referrals
Business.co.za listing and articles

Next 90 days

Business planA complete plan structure, with what to write in each section — for yourself, a bank or a funder.
One-page business planThe whole business on one page — the quickest way to test an idea before you write the full plan.
Start-up costsEverything you must spend before the first sale — and how much cash to keep in reserve.
SWOT analysisStrengths, weaknesses, opportunities and threats — an honest look before a big decision.
12-month cash flow forecastMoney in, money out, month by month — the sheet every lender and funder asks for. Opens in Excel or Google Sheets.
QuotationA clear quote with validity, deposit and payment terms — so there are no surprises later.