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SWOT analysis

Strengths, weaknesses, opportunities and threats — an honest look before a big decision. Free to use and adapt.

SWOT analysis

Strengths (inside, helps)Weaknesses (inside, hurts)
What do customers praise? What do you do better than others?What do customers complain about? Where are you stretched?
Opportunities (outside, helps)Threats (outside, hurts)
New customers, trends, gaps competitors leave?Competitors, costs, load shedding, regulation?

What will you do about it?

  • Use a strength to win an opportunity:
  • Fix the weakness that matters most:
  • Prepare for the biggest threat:

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