SWOT analysis
| Strengths (inside, helps) | Weaknesses (inside, hurts) |
|---|---|
| What do customers praise? What do you do better than others? | What do customers complain about? Where are you stretched? |
| Opportunities (outside, helps) | Threats (outside, hurts) |
|---|---|
| New customers, trends, gaps competitors leave? | Competitors, costs, load shedding, regulation? |
What will you do about it?
- Use a strength to win an opportunity:
- Fix the weakness that matters most:
- Prepare for the biggest threat: