These blueprints are best for top of your funnel. Cold leads and such.
Comment to Message for Acquisition of New Leads/ Customers
If we can ask the kind of questions that people respond to then Facebook will give you a high relevancy score that will give you a lower rate for when you are running your ads? Also, it allows you to mine data and see what they are thinking about and what words do they use.
For this example we will make use of an imaginairy Yoga Business to create perspective!
How will I use this for a Yoga Business?
What kind of question can I ask to start a conversation?
Start with the goal in mind: The goal is to get more leads/subscribers and generate more business. So, what they get is a free 7-day online video training, and what the users gets is one video a day showing a yoga pose. In the training we can ask them if they want to buy a mat or book a training session etc.
How to deploy?
Create the Facebook Post: You could ask “What is your favorite Yoga pose & WHY? Please comment below of the post and we’ll respond in messenger” Show an image or a video showing a pose that’s hard or a few just to get the conversation going.
The image should speak to the question that you are asking.
ManyChat: Select FB post for comment tracking.
· In settings leave the same
· In auto-response
o Hey {name} – Please type YES below so that we know you’re not a bot! (now they are a subscriber)
· Opt-in Actions - Now we can add them to a sequence (the 7-day training)
o Welcome to our family {name}, we love to hear from our readers what their favorite pose is. Everyday you’ll receive a video in your inbox <br> PS: If you want to unsubscribe just type “stop”
o 2sec delay
o Would you like FREE access to our 7-day video yoga training?
§ You BET I do!
· Add a Tag Action group
· Trigger a sequence (7-day video training)
· Wonderful, thank you for signing up for our 7-day Inbox Video Training
· 3 sec delay
· Would you like more info about our services/products we offer?
o Yes, please!
§ Add tag
§ What type of products/services are you most interested in?
· Button: service 1
o 2sec delay
o I must admit service 1 is one of my personal favorites.
o 2 sec delay
o Add to service 1 flow.
· Button: service 2
o Duplicate above CARD and edit flow link
· Button: service 3
o Duplicate above CARD and edit flow link
o Not Today Thanks!
§ 2 sec delay
§ That’s no problem, we’ll send you your first training video tomorrow.
§ 1 sec delay
§ Was there something else you wanted to ask?
· Yes!
o 3 sec delay
o Great, please type your question below.
o If keyword is typed, then launch that keyword flow.
o Or link to “Default Reply”
· No!
o 2 sec delay
o Thank you for commenting on our post and we’ll be sending you your 1st training video tomorrow
o 2 sec delay
o Have a nice day, Goodbye!
§ No thanks, not today!
· Attach to “No Thanks FLOW from above!
Click to Messenger Ad for Free Online Training
The purpose of the ad is to offer an online training over a few days and warm up cold traffic so that they can get to know you. And in this instance, we want to leverage the JSON tool.
The beauty is your giving free content and your education them so you are leading with value, but you can also weave calls to action, in terms of the Yoga example we could introduce them to our mats, clothing or get them as a PAID member of our more advance training or signup for an in-store membership so getting feet in the door.
The PLF method, and this method is simply to lead with 3 content video’s and then send a pitch as it’s been proven that when you do this the video content allows you to build a relationship with the person and develop trust so that will help later when we want to close a deal.
We would run an ad in the FB news feed saying click on the ad to receive a seven-day online training video course for free. We challenge you to become a better yoga student over the next 7-days.
Say something like – “Click on the ad and we’ll send you a video once a day in your FB messenger.
Connect with JSON tool and send them a welcome message and subscribe them to a sequence.
· Welcome to the Yoga Life {name}, thanks so much for your interest, if you want to receive the 7-day video training just click YES below and we’ll get you registered. 😊
o YES button
§ Add tag
§ Subscribe to sequence.
# You could deliver audio/audio messages for meditation.
In the videos you can mention the mat that she is using, or some other product or serve and after the video is done, we can send another message asking them if they are interested in that mat that the trainer was using.
Ref URL for Free Online Training
This is the same flow as the previous example, with the only difference is the entry point, this will be used to send traffic from an external source outside of FB, like am email, or any other traffic source, like YT, twitter, Instagram, blogs & booking pages.
Select Ref URL in Growth Tools and when they click the link the will get a “Get Started” button and once they click on it, we can send them a welcome message and subscribe them to a sequence.
Click to Messenger Ad for Lead Magnet Delivery
This is good why to launch a bot get a new client.
Here the deliverable is just a bit different. A lead magnet is easy to consume and is one thing and consume within 30 minutes but still offers enough value to show you are an authority on the topic. This strategy is better for when you want to build a subscriber list, and you can still sell something, but the main goal is not to build a relationship, yet you just want to get as many subscribers as you can for now.
Now back to our Yoga business: What can we use as a lead magnet, well maybe a PDF Guide @What to expect from your first Yoga Class!” The guide could be about being prepared for your first Yoga Class. Below is a good example.
The title could be a bit more specific to Yoga. Email addresses are becoming a bit less effective.
The ad would promote for a lead magnet, but just explain that it will be delivered in FB messenger. Just follow the diagram for guidance on implementation. The problem with this kind of lead page is that people have caught on to this method and subscriptions have felt the brunt of this, that is why.
So, they will click on the ad, and get a welcome message in messenger then as soon as the click the download link you could subscribe them to sequence. The download is available in messenger.
Send a promotional message 23 hours after the received the lead magnet and now you can offer a product or service.
· Send them a coupon as first promo message
· Send a message 2 days later with a question relating to the niche.
· And subscribe them to another sequence.
· Where are you in your Yoga ….
o Just Starting
§ Back it with an offer
§ Subscribe them to a sequence that matches their experience.
o Seasoned Pro
§ Subscribe them to a sequence that matches their experience.
o Now & Then
§ Subscribe them to a sequence that matches their experience.
This is a good way to segment your list so that you send them info that they will love via sequences, flows & broadcasts.
Ref URL for Lead Magnet Delivery
This is the same as the previous example with the only difference would be the entry point, so you can get traffic from other platforms like YT, Twitter etc. but use the same flow as in the previous example.
Click to Messenger Ad for Webinar Sign Ups
This is perfect for webinars; webinars are great cause you get to build a relationship with an audience and then sell them something at the end. It just that lately signups have gone down with the email method. Email deliverability has gone down the toilet with the new European email laws.
This could be an evergreen webinar to they can access it whenever they want.
Follow the diagram as the complete strategy and at the end attach a sequence and keep following up.
Ref URL for Webinar Sign Ups
Same as above example and again just a different entry point.
FB Messenger Code for In Person Interactions
This is making use of the ManyChat QR Code for any in person marketing that you want to do, now you can book an appointment with a prospect.
Ways to use the ManyChat QR code.
They see a sign that offers a benefit that will entice people to scan the QR code and always add the step by step instructions to how to scan the QR code, with most new phones your built in camara will do the trick, but there are so many free QR code scanner apps available that this is a no-brainer.
Welcome them to the chat, ask them if they want the coupon, when they click on YES then they are subscribed, now send them the coupon and then add them to a sequence asking them qualifying questions to segment and qualify your clients.
You can also enter a competition with the chatbot, be creative.
Click-to-Messenger Ad for Offline Stores
This blueprint is for an offline store to generate in store traffic, so start with a click-to-messenger ad then move on to implement the blueprint above. Perfect for local businesses that would target people within a specific radius so that they can visit the store with ease.
Leverage the JSON growth tool, and you could give your service or offer a coupon:
AD: get a free week of Yoga @ Yoga life. Click below to get the coupon delivered in Messenger via a button to subscribe them to a sequence, and follow up could be direction to your business, here is our (menu/list of products/services). The follow up should be to get them to use the coupon or special offer. Then add them to the welcome flow, also segment them in the beginning asking if they are a client already or not and based on that reply, we can send them on different path to develop each relationship personally and professionally.
Ref URL for Offline Stores
This is again the same principle as the pervious example but again the entry point is different.
FB Live Comment to Messenger
This is cool strategy for when you do FB Live’s, when it’s a great way to get people to sign-up and subscribe them to a sequence, send them reminders. We can post question in the FB Live and ask them their thoughts or feedback and when they comment we can send them a welcome message and follow up with everyone that replies or just reply to people that reply with a specific keyword and then also add a tag for segmentation of your list.
With the welcome message we could ask them to click on the “YES” button and by doing so they will be subscribed, and we can send them broadcasts, subscribe them to sequences add them to another flow or get promotional.
You could use the same sequence as what was used before or you can create a brand-new sequence just for this group of people. You can even make a valid offer that related to the FB Live.