CMO tenure falls 35% since 2010, study finds

The Media OnlineTMO Reporter · 30 September 2026 at 05:07

Median tenure for chief marketing officers (CMOs) has fallen 35% since 2010, according to a new study by Findem and CMO Huddles examining more than 13 000 current US CMOs. The CMO Tenure Study combines a historical analysis of CMO appointments with a snapshot of current CMOs at companies with 100…
— The Media Online

Read the full story on The Media Online

This story was written and published by The Media Online. Business.co.za shows its headline and teaser from the publisher’s RSS feed and links to the original.

What business people are saying

No comments yet. Be the first.

More in Retail & consumer

All →

The Media Online30 Sept

Marketers are planning for a consumer that no longer exists

[PRESS OFFICE] New dentsu Africa Digital Digest reveals why the audience, the purchase journey and the rules of growth have fundamentally changed. The biggest threat to brands right now is not disruption. It is habit. Marketers are still planning around channels, campaigns, and customer journeys…

Retail & consumer Read on The Media Online ↗

The Citizen30 Sept

Spur takes aim at Famous Brands with new Doppio formats

Puts the group up against two traditional strongholds for its opposition ...

Retail & consumer Read on The Citizen ↗

Business Bagel30 Sept

Three of South Africa's biggest grocers are changing who is in charge as Shoprite and Walmart close in

Spar is looking for a new chair, Pick n Pay has named its next chief executive and Woolworths has a new boss, all as Shoprite and Walmart press harder.

Retail & consumer Read on Business Bagel ↗

ITWeb29 Sept

Android levels playing field for SA retail sector

Brief body goes hereAndroid allows retailers to change who controls the pace of sales and customer interactions within stores.

Retail & consumer Read on ITWeb ↗

The Media Online29 Sept

Brand vs performance: What marketers really expect from agencies

Brand and performance marketing are increasingly viewed as two parts of one integrated marketing strategy. IAS research found that 95% of surveyed marketers use both brand and performance marketing. Marketers would ideally allocate 61% of their budget to brand and 39% to performance. Actual…

Retail & consumer Read on The Media Online ↗

The Media Online29 Sept

Awards wrap: Penquin wins at 2026 WesBank New Generation Awards, South African conservation documentary ‘SPOILED’ wins top Sustainability Award at International Film Festival

The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media. Penquin named Medium Agency of the Year at 2026 WesBank New Generation Awards Brand and communications agency Penquin has been named The New Generation Medium Agency of the…

Retail & consumer Read on The Media Online ↗