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2 701 stories from 13 South African publishers, refreshed through the day. Every story is the publisher’s own — read it on their site, talk about it here.
Most CEOs and CFOs do not wake up worrying about click-through rates. They worry about growth. Margin. Cash flow. Forecast accuracy. Capital allocation. Whether the business is spending money in the right places and whether those investments are producing measurable returns.
Heineken Beverages has been named Brand of the Year at the 2026 Loeries, recognising a body of work that delivered creative excellence across many of their brands, drinks categories and disciplines. The achievement reflects the strength of collaboration between Heineken Beverages' brand marketing…
Released on Tuesday, 13 October, Publicis’ third-quarter organic growth has topped market expectations, driven by client demand for AI-powered marketing. It also marked the French ad giant’s 25th quarter of outperformance.
If you had told me 25 years ago that Playmakers would be where it is now, I wouldn’t have believed you. Our founding team was young and had no experience in the sponsorship industry. We had some great ideas but, more importantly, we had the energy and belief that we could disrupt the industry.
For much of modern marketing, the campaign has been the core unit of work. Teams identify a target audience, shape an offer, choose the right channels, launch the campaign and assess its impact once it is over.