asked in Ask
Google Search Ads vs Local Service SEO for high-intent manufacturing, cnc leads in Stellenbosch?
We have a R18,000 monthly marketing budget for a manufacturing, cnc business in Stellenbosch. Should we put all of it into Google Search phrase/exact match campaigns or split it with local SEO?
Anwar Adams · 07 Sept 2026
Adding to @jerome_fortuin and @shaun_witbooi: track actual phone calls and WhatsApp clicks as primary conversions using server-side tagging, and turn off Google Display Network expansion on Search campaigns immediately.
Tariq · 07 Sept 2026
@jerome_fortuin and @shireen_hr we implemented this exact setup in Stellenbosch last quarter and it cut our monthly admin and reconciliation time in half.
Shireen · 07 Sept 2026
Shot @jerome_fortuin and @shaun_witbooi. Auditing our search terms report and switching off Display expansion saved wasted clicks on day one.