Online education platforms are expanding exponentially right now. That being said, what if you're unsure as to what your audience needs at this time? It would be a waste of time and resources to craft an extensive video series product only to see it fail and miss the mark or risk becoming irrelevant in the next few months.
As stay-at-home practices are continued, many businesses and entrepreneurs need to continue pivoting and offering virtual versions of their services to bolster cash flow. By having a lean product, which is one that enables intimacy, allows clients to ask questions and provide support could be sold now with minimal overheads or buildout.
In this piece, we explore three categories which boast the most value for your clients and notable revenue for your business.
Conduct a live workshop or virtual immersion
Live workshops or virtual events allows entrepreneurs to deliver value to several different people at once for the same amount of time and energy on your business side. Moreover, an excellent value add is to allow customers to download a recording of the workshop for future use.
As an additional bonus, you'll be able to sell these recordings in a sales sequence as its own product, and by doing this, you're actually monetising your content creation. Practical live workshop formats usually blend a few of the following components:
Instruction. Customers pay to hear about your system, your expertise and even personal stories and experiences. Ensure that you deliver these know-how workshops concisely.
Implementation. Help your participants put to action what they've learned from your instructional videos. As opposed to walking away from your event with just new ideas, satisfied clients will benefit from your efforts with changes and upgrades which they can implement.
Smaller workgroups. Partner work always gets people talking and learning. Should opt to use Zoom, you can enable its "breakout" feature in the advanced settings. This allows you to split the conference into multiple smaller groups, with the option to bring it back to one room again.
Hot seats. This allows you to coach individuals, while other participants listen and observe. It's an excellent format for filling time and often results in engagement and questions from other customers.
Conduct a small group program.
Peter Block, the author of Community: The Structure Of Belonging, refers to small groups as "the unit of transformation", as opinions can be heard and group attendees become stakeholders in the overall quality of a final product,
Of course, group options differ in different automated online courses. Sometimes, other members of the group are actually part of the product and can assist in co-creating the fulfilment experience in real-time. For many customers, accountability and support from like-minded peers is an excellent motivator which takes them to the next level.
If you decide to build a group program in which attendees meet monthly or weekly, remember that the quality of the members could make or break the program. We advise taking the time to conduct sufficient research to fill spots with quality individuals. Opt for self-starters who desire to help each other and your program will generate vastly better insight and value.
Offer individual support.
One-on-one programs are commonly the least difficult to begin selling as you can customise your offering and not be boxed into one value proposition. Moreover, one-on-one is also a great way to test new versions or products which you're interested in exploring as you can determine what works and doesn't in a beta environment with an open feedback loop.
One-to-one offerings often take multiple forms. Common formats include:
Done-for-you service. In a nutshell, your customer is outsourcing work to you to save them time and energy. Furthermore, they're also leaning on you for your experience, skills and strategic insights
Additional support. Perhaps you already have a product or workshop? Consider layering in one-on-one support as an additional up-sell to assist buyers in implementing what they learn more swiftly and efficiently.
Smaller initial commitments. In the wake of a fundamentally transforming economy, customers and business owners are likely less prone to sign lengthy agreements. Consider building a version of your presentation that delivers value and benefits in the short-term.
For numerous entrepreneurs, the audience they serve has shifted in the last three months. Now is the time to pivot your offerings, explore new services & products and take advantage of this opportunity to add value to consumers in a virtual setting.
OnlineX can assist you and your business for virtual events. Visit their business page to access their service and contact information.