asked in Ask
Google Search Ads vs Local Service SEO for high-intent courier, freight leads in Stellenbosch?
We have a R18,000 monthly marketing budget for a courier, freight business in Stellenbosch. Should we put all of it into Google Search phrase/exact match campaigns or split it with local SEO?
Lerato Mahlangu · 03 Oct 2026
Adding to @buhle_khumalo and @zanele_sithole: track actual phone calls and WhatsApp clicks as primary conversions using server-side tagging, and turn off Google Display Network expansion on Search campaigns immediately.
Ayanda Mthembu · 03 Oct 2026
@buhle_khumalo and @sbu_ngcobo we implemented this exact setup in Stellenbosch last quarter and it cut our monthly admin and reconciliation time in half.
Sibusiso Ngcobo · 03 Oct 2026
Shot @buhle_khumalo and @zanele_sithole. Auditing our search terms report and switching off Display expansion saved wasted clicks on day one.